MARKETING WHY MARKET A property is a large item to market in financial, emotional and practical terms. That’s why it requires a lot of precision, planning, know-how and some investment. The Right Marketing Plan for your property should clearly: • Expose your property to the maximum number of buyers. •  Profile your property to buyers across the street, across the country and around the world. •  Specifically target the demographic of buyers most likely to buy your property. • Present your property in its best possible light. • Create an emotional appeal and connection with buyers. • Outshine the competition to attract a buyer’s attention. • Create excitement and urgency in the buyers who see it. •  And most importantly create a perception of value on your property beyond comparison of other similar properties. 12