15 MARKETING The most powerful tool to reach a local market is through the local newspaper. People read print even before they know they want to buy. It’s much like window shopping that regularly gets people through the door. The secret benefit of print is that it attracts buyers to your home that didn’t know, or didn’t think your suburb or home was available to them. Often sales are achieved to buyers looking in a neighbouring suburb or considering a different style of home all because the print ad caught their attention. Online searches are very focused and full of distractions. If your home doesn’t match a buyer’s exact search criteria, it will be invisible to them. For a truly successful result, a combination of online and print is vital. A carefully thought out print media campaign will create a higher perceived value of your home and differentiate from the competition. Eastern Courier: This gloss local newspaper will target affluent readers in suburbs to the immediate east and south of Adelaide. Distribution up to 47,725. The Advertiser: On any given Saturday morning you will see virtually every table in coffee shops all through Adelaide with the Advertiser open to the Real Estate liftout. The size of the advertisement must represent the value of the property relative to its competition. Readership is up to 438,000 people. We can also ensure your property is featured in Adelaide Chinese News, SA Life Magazine and many more. RP Data – the #1 provider of property information in Australia, reveals homes that fail to market themselves correctly, take longer to sell and regularly need to offer a greater discount to attract buyers. PRINT MEDIA – LOCAL PAPERS Sale Success Rate 27% of buyers use online only to find their property. ONLINE ONLY = 76% VS. + ONLINE & PRINT = 81% 59% of buyers use print and online to find their property. Kensington Ediorro tent. Aber. Itae accus antiis senis delia venem quas sed itatem. Sinctas andigenit, ut abo. Lis a quiduci lignisquam, od quo dolupta cus, quatio inciam quiaspid mi, consequi consecus imaximus molorep repu nimilicatur? Enda volorep rovidenditio voluptus qui unt. Tuscidis elis elecabo. Xima vent. Gitatat etur archili gendam. 90 Webster Street | Just Move In And Enjoy Open Today 1-2/Sun 3-3:30 For Sale EOI closing 4th June Price $500k-$550k Agent 04XX XXX XXX Agent 04XX XXX XXX LJ Hooker Kensington RLA 67923 4 bed bath park 2 2 New Release Fullarton e pore vidionsed ulland ipsaerum duntem o isto optatat labo. | Stunning Triple Fronted Gentleman’s Tudor Residence Offers Close Tue 18th Aug 12pm Mary Smith 0412 345 678 LJ Hooker Kensington RLA 263953 New Release