SALES SETTING YOUR SALE PRICE This is what it’s all about: achieving the best possible price for your property. But in order to get that price you have to set the price right to start with. Set it too high and your property may sit on the market for months. Set it too low and it will be snapped up as buyers sense a bargain. For us, setting your price is an exercise in analytics rather than a gut feel. Firstly, we’ll inspect your property thoroughly with you. This is not a case of just counting bedrooms and bathrooms, it’s a case of getting to understand your home – in short, to get a real feel for it. And since we’ll never know your home as well as you do, we’ll ask you to point out any features that may not at first be obvious such as a room that catches the winter sun for example. That said, we may also offer some styling tips that you may not have thought of. Armed with our understanding of your home and hopes, we’ll go away to determine an optimum price for it. Obviously we’ll factor in recent sales and properties that are currently on the market. Equally, we’ll take into consideration what buyers are looking for and the overall state of the market. If it’s rising for instance, we may suggest a more optimistic price than if, for example, the market is flat. We’ll then come back to you with a well-researched, well-considered figure and take you through our thinking. That said, we fully understand that the final decision is yours and yours alone. 6